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Cartier, the Tank watch : timeless style

Flammarion, 2012
Grand Format

Franco Cologni

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The Tank watch, the classic timepiece designed by Louis Cartier in 1916, is an icon of modern design. One of the world's first square wristwatches (the first was the legendary Santos designed by Cartier in 1904), its functionality is rivaled only by its timeless elegance ; it represents a perfect combination of fine watchmaking and geometric rigor. Over nearly the Tank has been creatively reinterpreted by the House in many famous models, from the Tank Chinoise to the Crash watch to the recent Tank Anglaise, while always remaining faithful to Louis Cartier's original concept. Cartier : The Tank Watch, Timeless Style celebrates the history of one of Cartier's greatest masterpieces through designs from Cartier's rich archives, historical models, and photographs of famous clients, from Clark Gable to Andy Warhol and Catherine Deneuve, who have chosen the Tank watch as their favorite timepiece.

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