Articulating Design Decisions

With this practical video, UX designers will learn the principles and actionable methods for talking about their ideas with executives, marketers, and others who have influence over a web or app project-with the goal of winning over these stakeholders and creating the best user experience. Every designer must justify their designs to non-designers, yet most lack the ability to explain themselves in a way that fosters agreement. This video will not only help UX designers articulate their ideas, but will also be valuable for non-designers who want to learn to work better with designers. Identify distractions and remove them so you can focus on the real issues regarding the usability and effectiveness of a design Make a case for your designs by directly connecting them to the needs of the business Use data, user testing, and other compelling research to justify your design decisions Ask your stakeholders to explain their needs and suggestions in ways that you can understand, and that everyone agrees on Be sure you uncover the real problem they're trying to solve Filter out unnecessary information, and as soon as possible send a follow-up to the entire team Tom Greever is a designer, consultant, and trainer for Bitovi.com, a web app design and development consulting shop in Chicago. Tom has been designing websites and interfaces since 1999 in a variety of environments, including internal corporate design teams and as a freelancer, with clients ranging from startups to Fortune 100s. Tom also blogs and speaks about UX and design at industry conferences.