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The Customer Comes Second

Morrow, 1992
Grand Format

Hal F. Rosenbluth, Diane McFerrin Peters

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In 15 years Rosenbluth has transformed a small family-owned business into an industry leader, grossing more than $1.5 billion annually. The secret of Rosenbluth's success, and his company's, is very simple: While dedication to customer satisfaction is the norm, he has thrived by concentrating on his employees first and his customers second.

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